Product & Go To Market

What you sell, and who you sell it to lacks clarity. You may be relying on advertising and bland social media posts to make up for rubbish products. You may have great products & services but people aren’t finding them and buying them. You may be making things that lack the user experience that people expect. You may be making products that are getting more and more expensive - and are not sustainable. You may be running product development in the traditional linear way, with no thought to circular lifecycles. You may not have a Brand and are relying on digital marketing and social media to grow your business - which is getting more and more expensive. You may have gaps in your portfolio, missing out on how technology can help your products be infinitely better than your competitors.

We review your current product/service  lineup, compare it to your competitors and then match it against the needs your customers. With a review of the financial performance, product management and go-to-market (sales & marketing) status; we help you understand where you have problems, opportunities and improvements. We consider this against your strategic and creative choices - and what needs to be true for your products to be the most attractive option. A clear set of actions will refresh, expand or retire your product/service lineup.

A simple, fast and focused exploration of how your products/services can be better - cheaper to produce or deliver, better quality, easier to use, faster to scale, more attractive for distribution. We will consider emerging technologies, different business models and improved user experience - all within the context of what you CAN actually change. A revised product roadmap will provide you with the characteristics, requirements and directions for developing winning products & services. 

With the right products, how you get them to the people that can buy them will be improved. We will review your sales & marketing planning, financial allocation, activities and capabilities. We will take an outside-in view to find opportunities to show up better. We will look at the channels your show up in, the content you produce, your use of pricing & promotion, and your brand building. We will help you make a focused set of choices based on what will work - and a focused set of improvements in how you execute. We will remove apply science & creativity to your sales & marketing - helping you build an engine that is effective in generating demand and sales. 

Outstanding products, a Brand that stands for something in people’s minds and a marketing & sales operation that is effective — the winning mix. Mediocrity never wins, short-termism never wins, tired and irrelevant never wins. Making sure your products & services meet the needs of the right people in the right market needs design, reinvigoration and the best creative quality you can afford. 

You will sell more, you will pay less to get those sales, you will have more repeat business, you will be the first choice that people will talk about. The sustainability of your products & services will maximise precious resources - lowering your cost and environmental impact. Your pathway to navigate these changes will be commercially viable.

• Portfolio architecture
• Product development
• Brand-led innovation strategy
• Innovation pipeline
• Brand identify & systems
• Communications design
• Website design
• Digital product visual design
• Marketing strategy
• Messaging architecture
• Audience segmentation